Engage Engineers. Ignite Outcomes.

Power Your Strategy by Capturing Decisions as They Happen—Through Media and Peer-Driven Communities.

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Capture Engineers in Their "Aha!" Moments

SparkWire provides access to high-intent engineering audiences through owned communities where technical professionals are researching solutions.

We enhance your existing marketing through behavioral intelligence and strategic media solutions. You build credibility with decision-makers while they are actively problem-solving, resulting in engaged engineers looking for solutions your company provides.

Who is SparkWire?

From Noise to Signal

Engineers have mastered the art of tuning out traditional marketing noise. While conventional tactics often push solutions before understanding the problem, we flip the script.

At SparkWire, we take a different approach: we listen first, analyze intent, map the engineer’s journey, and deliver relevant content when engineers need it most.

Why We Lead?

SparkWire provides communities, such as PLCtalk.net and Electronics-Lab.com, that transform engineering conversations for companies into competitive advantages.

This allows you to engage with technical audiences when they are in a decision-making mode, enabling marketing interactions that are additive rather than intrusive while delivering measurable business results.

400k+
Decision-Makers

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SparkWire Communities

Engineering communities are mission-critical, offering peer-driven problem-solving, real-world validation, and faster design decisions. They reveal emerging technical challenges, market needs, and technology trends—making them essential for both engineers and the companies that want to reach them.

Tap into our communities with over 400,000+ registered members—right when they're researching, evaluating, and making critical design decisions. Don’t just advertise—be part of the conversation that drives action.

Electronics-Lab

Electronics-Lab is a leading online community and resource hub where your brand can directly connect with a highly-targeted audience of electronics engineers and hardware developers. It's a platform where 180k+ technical experts gather to learn, solve problems, and discover new technologies.

Electronics

PLCtalk

PLCtalk is the largest global professional community, with 220,000+ members, dedicated to topics that affect PLCs in manufacturing and process control environments.

Industrial Automation & Control

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SparkWire's owned communities—PLCtalk and Electronics-Lab—give you direct access to 400K+ engaged engineers and automation professionals actively discussing real problems and researching solutions.

SparkWire helps electronics companies capture decision-makers at moments of design engagement—because timing isn't everything, it's the only thing that matters.

First-Mover Positioning

Authentic Engineering Trust

Cost-Effective Precision

Community-Validated Strategies

Global Engineering Network

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Stay Informed

While your competitors chase broad audiences, you'll be where engineers are actively evaluating solutions. Join the marketing leaders who use SparkWire's community intelligence to capture high-intent prospects before they appear on anyone else's radar.

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Engaging engineers where decision are made.

Engage Engineers. Ignite Outcomes.