Privacy Policy
Effective Date: 08/15/25
Last Updated: 08/15/25
1. Introduction
SparkWire ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (sparkwire.com) and use our engineering marketing services.
2. Information We Collect
2.1 Personal Information You Provide
We may collect personal information that you voluntarily provide to us, including:
- Contact Information: Name, email address, phone number, company name, job title
- Account Information: Username, password, profile information
- Business Information: Company size, industry, marketing objectives, budget information
- Communication Data: Information you provide when contacting us, requesting services, or subscribing to newsletters
- Service Requests: Details about your marketing needs, campaign objectives, and technical requirements
2.2 Automatically Collected Information
- When you visit our website, we automatically collect certain information, including:
- Device Information: IP address, browser type, operating system, device identifiers
- Usage Data: Pages visited, time spent on pages, click-through rates, referral sources
- Location Data: General geographic location based on IP address
- Cookies and Tracking Data: Information collected through cookies, web beacons, and similar technologies
2.3 Third-Party Information
- We may receive information about you from third parties, including:
- Business Partners: Information from our community partners (Electronics-Lab, PLCtalk)
- Service Providers: Data from analytics providers, marketing platforms, and CRM systems
- Public Sources: Publicly available business information and professional profiles
3. How We Use Your Information
3.1 Service Provision
We use your information to:
- Provide and maintain our engineering marketing services
- Process and fulfill service requests
- Manage your account and authenticate users
- Deliver customized marketing solutions and community access
- Provide customer support and respond to inquiries
3.2 Business Operations
We use your information for:
- Analyzing usage patterns and improving our services
- Conducting market research and developing new offerings
- Managing business relationships and partnerships
- Ensuring security and preventing fraud
- Complying with legal obligations
3.3 Marketing and Communications
With your consent, we may use your information to:
- Send newsletters, industry insights, and service updates
- Provide information about new services and features
- Invite you to webinars, events, and educational content
- Share relevant engineering marketing intelligence
4. How We Share Your Information
4.1 Service Providers
We may share your information with trusted third-party service providers who assist us in:
- Website hosting and maintenance
- Analytics and performance monitoring
- Email marketing and communication services
- Customer relationship management
- Payment processing (if applicable)
4.2 Business Partners
We may share limited information with our community partners (Electronics-Lab, PLCtalk) to:
- Provide integrated marketing services
- Deliver community-based advertising solutions
- Facilitate cross-platform campaign management
4.3 Legal Requirements
We may disclose your information when required by law or to:
- Comply with legal processes, court orders, or government requests
- Protect our rights, property, or safety
- Prevent fraud or illegal activities
- Enforce our terms of service
4.4 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that business transaction.
5. Cookies and Tracking Technologies
5.1 Types of Cookies We Use
- Essential Cookies: Necessary for website functionality and security
- Analytics Cookies: Help us understand how visitors use our website
- Marketing Cookies: Used to deliver relevant advertising and track campaign effectiveness
- Preference Cookies: Remember your settings and preferences
5.2 Cookie Management
You can control cookies through your browser settings. However, disabling certain cookies may limit website functionality.
5.3 Third-Party Tracking
Our website may include third-party tracking technologies from:
- Google Analytics
- Marketing automation platforms
- Social media plugins
- Advertising networks
6. Data Security
6.1 Security Measures
We implement appropriate technical and organizational measures to protect your information, including:
- Encryption of data in transit and at rest
- Regular security assessments and updates
- Access controls and authentication requirements
- Employee training on data protection
6.2 Data Retention
We retain your personal information only as long as necessary to:
- Provide our services
- Comply with legal obligations
- Resolve disputes
- Enforce our agreements
7. Your Rights and Choices
7.1 Access and Control
You have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information (subject to legal requirements)
- Object to certain processing activities
- Request data portability
7.2 Communication Preferences
You can:
- Unsubscribe from marketing emails using the link provided
- Update your communication preferences in your account settings
- Contact us to modify your preferences
7.3 Cookie Choices
You can:
- Adjust cookie settings through your browser
- Opt out of certain tracking through industry opt-out tools
- Use browser privacy settings to limit tracking
8. International Data Transfers
If you are located outside [Country], your information may be transferred to and processed in [Country] where our servers are located. We ensure appropriate safeguards are in place for international transfers.
9. Children's Privacy
Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18.
10. California Privacy Rights
10.1 CCPA Rights
If you are a California resident, you have the right to:
- Know what personal information we collect and how it's used
- Request deletion of your personal information
- Opt out of the sale of personal information (we do not sell personal information)
- Non-discrimination for exercising your privacy rights
10.2 Shine the Light Law
California residents may request information about our disclosure of personal information to third parties for direct marketing purposes.
11. European Union Privacy Rights
11.1 GDPR Rights
If you are in the EU, you have additional rights under GDPR, including:
- Right to rectification
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Rights related to automated decision-making
11.2 Legal Basis for Processing
We process your information based on:
- Consent (for marketing communications)
- Contract performance (to provide services)
- Legitimate interests (for business operations)
- Legal compliance (to meet regulatory requirements)
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by:
- Posting the updated policy on our website
- Sending email notification to registered users
- Providing prominent notice on our website
Your continued use of our services after such notification constitutes acceptance of the updated policy.
13. Third-Party Websites
Our website may contain links to third-party websites. This Privacy Policy does not apply to those websites, and we encourage you to review their privacy policies.
14. Contact Information
14.1 Privacy QuestionsIf you have questions about this Privacy Policy or our privacy practices, please contact us at:SparkWire Privacy Team
Email: [legal@sparkwire.com]
Address: PO Box 15882, Phoenix, AZ 85060
14.2 Data Protection Officer
If required by applicable law, you may contact our Data Protection Officer at: [legal@sparkwire.com]
14.3 Exercising Your Rights
To exercise your privacy rights, please contact us using the information above or through our online contact form.
15. Complaint Process
If you believe we have not addressed your privacy concerns adequately, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.
This Privacy Policy is designed to help you understand how we collect, use, and protect your information. By using our services, you consent to the practices described in this policy.
Last Updated: 08/15/25
1. Introduction
SparkWire ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (sparkwire.com) and use our engineering marketing services.
2. Information We Collect
2.1 Personal Information You Provide
We may collect personal information that you voluntarily provide to us, including:
- Contact Information: Name, email address, phone number, company name, job title
- Account Information: Username, password, profile information
- Business Information: Company size, industry, marketing objectives, budget information
- Communication Data: Information you provide when contacting us, requesting services, or subscribing to newsletters
- Service Requests: Details about your marketing needs, campaign objectives, and technical requirements
2.2 Automatically Collected Information
- When you visit our website, we automatically collect certain information, including:
- Device Information: IP address, browser type, operating system, device identifiers
- Usage Data: Pages visited, time spent on pages, click-through rates, referral sources
- Location Data: General geographic location based on IP address
- Cookies and Tracking Data: Information collected through cookies, web beacons, and similar technologies
2.3 Third-Party Information
- We may receive information about you from third parties, including:
- Business Partners: Information from our community partners (Electronics-Lab, PLCtalk)
- Service Providers: Data from analytics providers, marketing platforms, and CRM systems
- Public Sources: Publicly available business information and professional profiles
3. How We Use Your Information
3.1 Service Provision
We use your information to:
- Provide and maintain our engineering marketing services
- Process and fulfill service requests
- Manage your account and authenticate users
- Deliver customized marketing solutions and community access
- Provide customer support and respond to inquiries
3.2 Business Operations
We use your information for:
- Analyzing usage patterns and improving our services
- Conducting market research and developing new offerings
- Managing business relationships and partnerships
- Ensuring security and preventing fraud
- Complying with legal obligations
3.3 Marketing and Communications
With your consent, we may use your information to:
- Send newsletters, industry insights, and service updates
- Provide information about new services and features
- Invite you to webinars, events, and educational content
- Share relevant engineering marketing intelligence
4. How We Share Your Information
4.1 Service Providers
We may share your information with trusted third-party service providers who assist us in:
- Website hosting and maintenance
- Analytics and performance monitoring
- Email marketing and communication services
- Customer relationship management
- Payment processing (if applicable)
4.2 Business Partners
We may share limited information with our community partners (Electronics-Lab, PLCtalk) to:
- Provide integrated marketing services
- Deliver community-based advertising solutions
- Facilitate cross-platform campaign management
4.3 Legal Requirements
We may disclose your information when required by law or to:
- Comply with legal processes, court orders, or government requests
- Protect our rights, property, or safety
- Prevent fraud or illegal activities
- Enforce our terms of service
4.4 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that business transaction.
5. Cookies and Tracking Technologies
5.1 Types of Cookies We Use
- Essential Cookies: Necessary for website functionality and security
- Analytics Cookies: Help us understand how visitors use our website
- Marketing Cookies: Used to deliver relevant advertising and track campaign effectiveness
- Preference Cookies: Remember your settings and preferences
5.2 Cookie Management
You can control cookies through your browser settings. However, disabling certain cookies may limit website functionality.
5.3 Third-Party Tracking
Our website may include third-party tracking technologies from:
- Google Analytics
- Marketing automation platforms
- Social media plugins
- Advertising networks
6. Data Security
6.1 Security Measures
We implement appropriate technical and organizational measures to protect your information, including:
- Encryption of data in transit and at rest
- Regular security assessments and updates
- Access controls and authentication requirements
- Employee training on data protection
6.2 Data Retention
We retain your personal information only as long as necessary to:
- Provide our services
- Comply with legal obligations
- Resolve disputes
- Enforce our agreements
7. Your Rights and Choices
7.1 Access and Control
You have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information (subject to legal requirements)
- Object to certain processing activities
- Request data portability
7.2 Communication Preferences
You can:
- Unsubscribe from marketing emails using the link provided
- Update your communication preferences in your account settings
- Contact us to modify your preferences
7.3 Cookie Choices
You can:
- Adjust cookie settings through your browser
- Opt out of certain tracking through industry opt-out tools
- Use browser privacy settings to limit tracking
8. International Data Transfers
If you are located outside [Country], your information may be transferred to and processed in [Country] where our servers are located. We ensure appropriate safeguards are in place for international transfers.
9. Children's Privacy
Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18.
10. California Privacy Rights
10.1 CCPA Rights
If you are a California resident, you have the right to:
- Know what personal information we collect and how it's used
- Request deletion of your personal information
- Opt out of the sale of personal information (we do not sell personal information)
- Non-discrimination for exercising your privacy rights
10.2 Shine the Light Law
California residents may request information about our disclosure of personal information to third parties for direct marketing purposes.
11. European Union Privacy Rights
11.1 GDPR Rights
If you are in the EU, you have additional rights under GDPR, including:
- Right to rectification
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Rights related to automated decision-making
11.2 Legal Basis for Processing
We process your information based on:
- Consent (for marketing communications)
- Contract performance (to provide services)
- Legitimate interests (for business operations)
- Legal compliance (to meet regulatory requirements)
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by:
- Posting the updated policy on our website
- Sending email notification to registered users
- Providing prominent notice on our website
Your continued use of our services after such notification constitutes acceptance of the updated policy.
13. Third-Party Websites
Our website may contain links to third-party websites. This Privacy Policy does not apply to those websites, and we encourage you to review their privacy policies.
14. Contact Information
14.1 Privacy QuestionsIf you have questions about this Privacy Policy or our privacy practices, please contact us at:SparkWire Privacy Team
Email: [legal@sparkwire.com]
Address: PO Box 15882, Phoenix, AZ 85060
14.2 Data Protection Officer
If required by applicable law, you may contact our Data Protection Officer at: [legal@sparkwire.com]
14.3 Exercising Your Rights
To exercise your privacy rights, please contact us using the information above or through our online contact form.
15. Complaint Process
If you believe we have not addressed your privacy concerns adequately, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.
This Privacy Policy is designed to help you understand how we collect, use, and protect your information. By using our services, you consent to the practices described in this policy.
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