The 2025 EIR data demands a fundamental rethinking of engineering marketing strategy. Here are the five strategic imperatives.

56% of engineers use AI. But communities remain 2.6x more relied upon than LLMs. Here’s why the two are complementary — and what it means for marketers.

If you think engineering communities are filled with hobbyists and students, the data has a surprise for you.

What triggers an engineer to start researching — and where do they go first? The 2025 EIR maps the opening stages of every design decision.

What's the primary deciding factor in choosing a new product, ASIDE from product specs?

Everyone's talking about AI in engineering workflows. But here's what nobody's talking about: the massive adoption gap between different types of engineers.

If you're marketing to engineers, here's something that might surprise you...

For years, semiconductor marketing strategies have revolved around a familiar center of gravity: the corporate website.

The electronics manufacturing industry is experiencing a fundamental shift in how technical decision-makers access information. ‍