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Blogs
Tech Talk & Market Moves: On-point Articles for Engineering Leaders.
The Authority Economy: Why Technical Content Strategy Matters More in an AI-First World
December 2, 2025
The electronics manufacturing industry is experiencing a fundamental shift in how technical decision-makers access information.
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SparkWire Launches Company to Revolutionize B2B Marketing Through Engineering Communities
August 19, 2025
New company leverages behavioral intelligence to connect B2B businesses with decision-makers through trusted community engagement
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Why Engineering Communities Are Your Most Valuable—and Overlooked—Marketing Channel
July 22, 2025
How engineering communities have evolved from casual discussion boards to critical influencers in the design process —and what this means for your B2B strategy
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From Specs to Peers: The Underground Movement Reshaping Design Decisions
July 22, 2025
Inside the peer validation process that's quietly overshadowing traditional specs as the gold standard for critical design decisions
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Infographic
Visualizing the Engineering Journey. Data That Drives Decisions.
Engineer’s Information Journey — How Engineers Discover & Trust Content
October 22, 2025
Explore how electronics and control engineers search for, evaluate, and trust technical information throughout their design process.
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By the Numbers — Data-Driven Insights from the Engineering World
October 22, 2025
A snapshot of industry data highlighting how engineers engage with technical content, digital platforms, and trusted information sources.
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Report
Snapshot Guides: Engineer-centric Insights, Less than Ten Minutes.
Research Report — Deep Insights into the Engineer’s Decision Journey
October 23, 2025
A comprehensive research report revealing how engineers consume and evaluate content — and what marketers can do to reach them effectively.
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