Fifty percent of engineers reach a recommendation within a few days. Twenty-seven percent never stop researching. Almost nobody’s marketing is built for either one.

The Approved Vendor List has a reputation as a locked door. The data says it’s a door with a doorbell — and almost every engineer behind it is willing to answer.

Twenty-seven percent of engineers are researching your category right now with no project, no budget and no intention of contacting you. Here’s the good news: they’re doing it somewhere you can reach.

There’s no shortage of places to put an electronics marketing budget.

Electronics engineers don’t shop the way most buyers do.

There is a version of electronics marketing that most brands know...

How do you actually reach automation engineers on PLCtalk?

Here is something the industrial marketing industry does not discuss enough...

Industrial marketing ROI is a problem that most marketing leaders in the automation and electronics space know personally...