Every data point your team needs — in one shareable visual.
Based on the SparkWire custom cut of the 2025 Engineering Insights Report by EETech + ECIA. 1,700+ qualified engineers surveyed globally.
65.4%
01
Where Engineers Go for Information
Ranked source comparison showing communities overtaking search engines as the #1 info source.
6 Stages
02
The 6-Stage Decision Journey
Visual map from problem identification through purchase and post-purchase sharing — community at every stage.
29% Vs 13%
03
Performance vs. Price
What tips the final decision when specs are comparable. Reliability crushes price as the top factor.
2.6×
04
AI + Communities
Why rapid AI adoption is making peer validation more important, not less. Communities as the trust layer.
64%
05
Content Engineers Crave
Technical articles and hands-on build guides top the list — exactly the content that thrives in communities.
410K+
06
Audience Authority
410K+ community members. 90%+ purchasing decision-makers. 29% have 31+ years of experience.
THE INFORMATION JOURNEY
Community at every stage of the engineer’s decision.
Stage 01
Problem
33% skills gap drives engineers to communities for missing expertise
STAGE 02
Research
Datasheets start the conversation. Communities complete it
STAGE 03
Discovery
72% visit editorial media; 49% visit forums for technical content
STAGE 04
Evaluate
Peers validate performance. 29% on reliability, only 13% on price
STAGE 05
Purchase
Decision made before Distribution. Communities are the real platform
STAGE 06
Share
Post-purchase reviews fuel the next engineer’s decision cycle
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One print-ready PDF with every key finding from the 2025 Engineering Insights Report — designed to be shared in meetings, pinned on walls, and forwarded to leadership.
High-resolution, print-ready PDF format
All key data visualized in a single shareable page
Source rankings, content preferences, and purchasing authority data
Perfect for marketing strategy presentations and team alignment
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This infographic is a snapshot.The full report goes deep.
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