August 19, 2025 – SparkWire, a pioneering marketing technology company, today announced its official launch with a mission to revolutionize how innovative companies reach engineering professionals through peer-to-peer community engagement. The company addresses a critical shift in B2B marketing, where approximately half of electronics, manufacturing and automation engineers now trust their peers over traditional marketing tactics.
SparkWire debuts with two established communities that collectively reach over 400,000 engineering professionals monthly:
SparkWire enables companies to engage with professionals during their research, evaluation, and decision-making phases through strategic content and behavioral intelligence-driven marketing solutions. Rather than replacing existing marketing efforts, SparkWire enhances them by building credibility with decision-makers while they actively problem-solve within trusted community environments.
"We recognized that the engineering market was hungry for authentic, peer-driven engagement in addition to traditional advertising approaches," said Gregory Montgomery, Founder and Chief Revenue Officer of SparkWire, and a 30-year veteran of the B2B media and marketing industry. "Our communities create natural touchpoints where companies can provide real value to engineers who are actively seeking solutions. It's about being present where the conversation is already happening, not interrupting it."
SparkWire's approach centers on behavioral intelligence and strategic media solutions that help companies exceed their business objectives while maintaining authentic community engagement. The platform allows brands to build relationships with engaged engineers who are actively looking for solutions that align with their company's offerings.
Montgomery, whose career has been defined by her customer-first values and results-driven strategies, identified the need for expansion into new global audiences and innovative solutions specifically tailored to the engineering market. This vision led to the creation of SparkWire's unique community-based marketing approach.
The company's launch represents just the beginning of its expansion plans, with additional specialized communities planned for development as SparkWire continues to grow its reach across various engineering disciplines and industries.
Media Contact:
Gregory Montgomery, Founder, Chief Revenue Officer
972.740.0376
gregory.montgomery@sparkwire.com
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