SparkWire IQ

Engineering Intelligence, Amplified.

Engineers are making decisions, just not where most campaigns look. SparkWire IQ finds high-intent engineers from what they actually do, then reaches them across every channel while the decision is still forming.

Estimate your audience

See how IQ works

410K

engineering members

65M+

total audience reach

2

established engineering communities

25+

years of community trust

Marketing to engineers shouldn't feel like shouting into the void.

Generic ads, ignored emails, and campaigns that drain budget without moving a spec. The traditional playbook reaches engineers after the shortlist exists, or reaches people who aren't working on anything relevant at all.

The engineers who matter are already researching, comparing, and asking peers. The opportunity is reaching them in that moment, with a message that fits the problem they're solving.

Why it works

Access to new audiences

Reach engaged engineers in established communities, and extend that same audience across the web and social.

High-intent intelligence

Identify prospects from real engineering behavior, not just demographics or job titles.

First-mover advantage

Show up in authentic peer environments while engineers are still evaluating, before the shortlist forms.

Right-time delivery

Put the right message in front of the right engineer at the right time and place.

Two established engineering communities

PLCtalk

For automation professionals since 1998

Plant controls engineers, OEM machine builders, system integrators, and maintenance and engineering managers working on PLCs, HMI, SCADA, drives, industrial networking, functional safety, and cybersecurity.

Electronics-Lab

For design engineers since 2002

Design and hardware engineers, embedded and IoT developers, repair and service specialists, and makers working on AI/ML, embedded systems, analog and power, signal integrity, semiconductors, PCB, and test.

How many of the right engineers can you reach?

The IQ Audience Estimator sizes your reachable audience from the criteria that define your buyer. Tell SparkWire where you sell, what your product covers, and the terms engineers use, and get a real number to plan from.

1 Share your targeting

Choose your regions, product and industry topics, and keywords.

2 Get your number

The SparkWire team sizes your reachable audience and sends it within 3 business days.

3 Build the campaign

Work with SparkWire to design a program that reaches those engineers across every channel.

Estimate your audience

Your estimate arrives by email within 3 business days.

Questions

Is SparkWire IQ a separate product?

No. SparkWire IQ is the intelligent core of every SparkWire program. It shapes the audience behind display, email, social, content, lead generation, and research.

What do I need to get an estimate?

Your target regions, the product and industry topics that matter, and the keywords engineers use when they're working the problem, plus your name, company, and email.

How long does the estimate take?

The SparkWire team sends your reachable audience within 3 business days of your request.

What happens after I get the number?

SparkWire works with you to build a campaign that reaches those engineers, with the channel mix and message matched to your audience.