September 8, 2026
ARTICLE / BLOG

Half Your Audience Decides This Week. Be Ready to Be Chosen That Fast.

Fifty percent of engineers reach a recommendation within a few days. Twenty-seven percent never stop researching. Almost nobody’s marketing is built for either one.
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september 1, 2026
report
BuyerJourney Study 2026
EETech, in partnership with SparkWire, surveyed 750 engineers to understand what really drives their vendor decisions, from first search to final sign-off. The results challenge some long-held assumptions B2B electronics marketers plan around.
Read More
march 16, 2026
infographic
Where Engineers Really Make Decisions - Infographic
This infographic maps where 1,700+ engineers research, evaluate, and buy — backed by nine years of data. Feel free to share it with your team.
Read More
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Read More
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