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Blogs
Tech Talk & Market Moves: On-point Articles for Engineering Leaders.
5 Things Electronics Marketers Love About Advertising on Electronics-Lab
July 27, 2026
There’s no shortage of places to put an electronics marketing budget.
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From Datasheets to Purchase Orders: How Electronics-Lab Members Move Through a Project
July 22, 2026
Electronics engineers don’t shop the way most buyers do.
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The Electronics Engineers Marketers Keep Missing And Where They Actually Are
July 20, 2026
There is a version of electronics marketing that most brands know...
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The Industrial Marketer's Playbook for Reaching Automation Engineers on PLCtalk
May 29, 2026
How do you actually reach automation engineers on PLCtalk?
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Good Ads, Wrong Stage. The Engineer Buying Cycle Problem Nobody Talks About.
May 20, 2026
Here is something the industrial marketing industry does not discuss enough...
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600,000 Page Views a Month. Zero Brand Awareness Campaigns. Here's What That Means for Industrial Marketers.
May 18, 2026
Industrial marketing ROI is a problem that most marketing leaders in the automation and electronics space know personally...
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The Forum Your Competitors Are Advertising In (And You're Not)
April 30, 2026
PLCtalk advertising is one of the most underused channels in industrial B2B marketing.
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5 Things B2B Marketers Must Change Based on How Engineers Actually Buy
March 23, 2026
The 2025 EIR data demands a fundamental rethinking of engineering marketing strategy. Here are the five strategic imperatives.
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Why AI Is Making Engineering Communities More Important, Not Less
March 22, 2026
56% of engineers use AI. But communities remain 2.6x more relied upon than LLMs. Here’s why the two are complementary — and what it means for marketers.
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