Articles and Resources for Engineering Leaders

One Audience, Every Channel: How to Reach the Same Engineers Everywhere They Work

October 21, 2026

How do you reach the same engineers across display, email, and social?

Where Engineers Actually Make Design Decisions

October 19, 2026

Engineers don't separate research from work. Evaluating a part, a protocol, or a platform is part of solving the problem in front of them, and it happens in the middle of a project, not at the end of a tidy buying cycle.

Half Your Audience Decides This Week. Be Ready to Be Chosen That Fast.

September 8, 2026

Fifty percent of engineers reach a recommendation within a few days. Twenty-seven percent never stop researching. Almost nobody’s marketing is built for either one.

99% of Engineers Will Fight to Get You Approved. Hand Them the Ammunition.

September 3, 2026

The Approved Vendor List has a reputation as a locked door. The data says it’s a door with a doorbell — and almost every engineer behind it is willing to answer.

The Shortlist You’re Not On Yet Is the Best Opportunity You Have

September 1, 2026

Twenty-seven percent of engineers are researching your category right now with no project, no budget and no intention of contacting you. Here’s the good news: they’re doing it somewhere you can reach.

5 Things Electronics Marketers Love About Advertising on Electronics-Lab

July 27, 2026

There’s no shortage of places to put an electronics marketing budget.

From Datasheets to Purchase Orders: How Electronics-Lab Members Move Through a Project

July 22, 2026

Electronics engineers don’t shop the way most buyers do.

The Electronics Engineers Marketers Keep Missing And Where They Actually Are

July 20, 2026

There is a version of electronics marketing that most brands know...

Where Engineers Really Make Decisions - Infographic

March 16, 2026

This infographic maps where 1,700+ engineers research, evaluate, and buy — backed by nine years of data. Feel free to share it with your team.

Engineer’s Information Journey — How Engineers Discover & Trust Content

October 22, 2025

Explore how electronics and control engineers search for, evaluate, and trust technical information throughout their design process.

By the Numbers — Data-Driven Insights from the Engineering World

October 22, 2025

A snapshot of industry data highlighting how engineers engage with technical content, digital platforms, and trusted information sources.

BuyerJourney Study 2026

September 1, 2026

EETech, in partnership with SparkWire, surveyed 750 engineers to understand what really drives their vendor decisions, from first search to final sign-off. The results challenge some long-held assumptions B2B electronics marketers plan around.

2025 Research Report — Where Engineers Really Make Decisions

March 16, 2026

The playbook that says “win on Google, compete on price” is broken. 1,700+ engineers reveal where they actually research, evaluate, and buy.

Inside the 2025 Engineering Report — AI, Decisions & Trends

February 11, 2026

Discover how engineers research, evaluate, and influence purchasing decisions, and the trends guiding their choices today.

Research Report — Deep Insights into the Engineer’s Decision Journey

October 23, 2025

A comprehensive research report revealing how engineers consume and evaluate content — and what marketers can do to reach them effectively.

The Industrial Marketer's Playbook for Reaching Automation Engineers on PLCtalk

May 29, 2026

How do you actually reach automation engineers on PLCtalk?

Good Ads, Wrong Stage. The Engineer Buying Cycle Problem Nobody Talks About.

May 20, 2026

Here is something the industrial marketing industry does not discuss enough...

600,000 Page Views a Month. Zero Brand Awareness Campaigns. Here's What That Means for Industrial Marketers.

May 18, 2026

Industrial marketing ROI is a problem that most marketing leaders in the automation and electronics space know personally...

The Forum Your Competitors Are Advertising In (And You're Not)

April 30, 2026

PLCtalk advertising is one of the most underused channels in industrial B2B marketing.

5 Things B2B Marketers Must Change Based on How Engineers Actually Buy

March 23, 2026

The 2025 EIR data demands a fundamental rethinking of engineering marketing strategy. Here are the five strategic imperatives.

Why AI Is Making Engineering Communities More Important, Not Less

March 22, 2026

56% of engineers use AI. But communities remain 2.6x more relied upon than LLMs. Here’s why the two are complementary — and what it means for marketers.

The Decision-Makers You’re Missing: Who’s Actually in Engineering Communities

March 21, 2026

If you think engineering communities are filled with hobbyists and students, the data has a surprise for you.

The Engineer’s Information Journey: From Problem to Research

March 20, 2026

What triggers an engineer to start researching — and where do they go first? The 2025 EIR maps the opening stages of every design decision.

Beyond the Datasheet: What Really Makes Engineers Choose Your Product

March 3, 2026

What's the primary deciding factor in choosing a new product, ASIDE from product specs?

Where Engineers Really Make Decisions - Infographic

March 16, 2026

This infographic maps where 1,700+ engineers research, evaluate, and buy — backed by nine years of data. Feel free to share it with your team.

Engineer’s Information Journey — How Engineers Discover & Trust Content

October 22, 2025

Explore how electronics and control engineers search for, evaluate, and trust technical information throughout their design process.

By the Numbers — Data-Driven Insights from the Engineering World

October 22, 2025

A snapshot of industry data highlighting how engineers engage with technical content, digital platforms, and trusted information sources.

BuyerJourney Study 2026

September 1, 2026

2025 Research Report — Where Engineers Really Make Decisions

March 16, 2026

The playbook that says “win on Google, compete on price” is broken. 1,700+ engineers reveal where they actually research, evaluate, and buy.

Inside the 2025 Engineering Report — AI, Decisions & Trends

February 11, 2026

Discover how engineers research, evaluate, and influence purchasing decisions, and the trends guiding their choices today.

Research Report — Deep Insights into the Engineer’s Decision Journey

October 23, 2025

A comprehensive research report revealing how engineers consume and evaluate content — and what marketers can do to reach them effectively.

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BuyerJourney Study 2026

Where Engineers Really Make Decisions - Infographic

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